Pac-12's downfall came after it could not adjust to changing media landscape
Larry Scott boasted five years ago that the Pac-12 Conference would be able “to adapt, react and take advantage of this new world media order that’s coming in a way others can’t.” As it turns out, Scott’s statement instead ended up reflecting what rival conferences and commissioners did. Scott didn’t have a chance to negotiate a second Pac-12 media deal. He stepped down as commissioner in 2021 and his successor, George Kliavkoff, didn’t land the deal the conference needed. Last week’s Pac-12 collapse, which saw five of the remaining nine members announce they were leaving the “Conference of Champions” for