Jerry Seinfeld, who wrote and directed "Unfrosted," poses next to a Pop-Tarts mascot at the Netflix film's premiere in Hollywood, Calif., in April 2024.
While Jerry Seinfeld, Melissa McCarthy, Amy Schumer and Hugh Grant got top billing, sweet breakfast foods from the 1960s are arguably the real stars of the recent movie “Unfrosted,” a comedy loosely based on the invention of Pop-Tarts.
What’s more, many of those breakfast products from the movie are still household names. When I was a child, I too enjoyed some of the sugary cereals featured in “Unfrosted,” and I ate Pop-Tarts too.
There are reasons why these foods are so popular – and why the cereal aisle in your supermarket looks much the same as it did decades ago. Their sweet taste, simple ingredients and powerful marketing promoting memorable cartoon mascots still resonate within us, even after our childhood is long over. No wonder projected revenues for the cereal industry in 2024 are US$22.5 billion for the U.S. alone, and global revenue is predicted to increase from $81.6 billion in 2024 to $139 billion in 2033.
While Jerry Seinfeld, Melissa McCarthy, Amy Schumer and Hugh Grant got top billing, sweet breakfast foods from the 1960s are arguably the real stars of the recent movie “Unfrosted,” a comedy loosely based on the invention of Pop-Tarts.
What’s more, many of those breakfast products from the movie are still household names. When I was a child, I too enjoyed some of the sugary cereals featured in “Unfrosted,” and I ate Pop-Tarts too.
There are reasons why these foods are so popular – and why the cereal aisle in your supermarket looks much the same as it did decades ago. Their sweet taste, simple ingredients and powerful marketing promoting memorable cartoon mascots still resonate within us, even after our childhood is long over. No wonder projected revenues for the cereal industry in 2024 are US$22.5 billion for the U.S. alone, and global revenue is predicted to increase from $81.6 billion in 2024 to $139 billion in 2033.
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