Many Americans are not thrilled with either of the two major-party candidates for president. As of Oct. 4, 2024, polls showed that 46.5% had an unfavorable opinion of Kamala Harris and 52.6% felt unfavorably toward Donald Trump.
Some of these unhappy voters are considering voting for a third-party candidate, or not voting at all. They may be thinking of those actions as a form of protest against the two-party system dominant in the United States, or against these two particular candidates.
For example, in a September poll 3.5% of Michigan voters said they planned to vote for a candidate other than Harris and Trump.
At first glance, these choices might seem perfectly reasonable: If you don’t like a candidate, don’t vote for that person. But my work as a scholar of cognitive biases – systematic errors people make in their thinking – makes me fear that this option does not best serve the interests of those voters.
Instead, protest voting is in fact likely to harm the democratic process, potentially leading to the election of the candidate the majority of voters overall, and protest voters specifically, most dislike. There are several reasons protest voters might make this mistake.
How much does one vote matter?
It’s clear that any one vote is very unlikely to swing the presidential election. And some might say that if one vote doesn’t really matter, then voters may as well vote however they want, or not bother to vote at all. Here’s why that’s flawed thinking:
Suppose there are 10,000 voters in a state who feel unhappy with both candidates. But they almost surely dislike one candidate more than they dislike the other. Perhaps they disagree with some of Harris’ views but fear Trump. Or maybe it’s the other way around. They don’t have to agree on why they’re unhappy about the candidates either – some who are unhappy with Harris but prefer her over Trump may think Harris is too far left, while others may think she’s not enough of a leftist.
Now suppose the rest of the state’s voters – those who are happy to vote for one of the two major candidates – are very narrowly split. Perhaps the gap is 5,000 votes. So, if the 10,000 unhappy voters do vote for one of the two major-party candidates, they can swing the election.
Again, these unhappy voters really do have a preference – they like one of the major candidates better than the other. So while each individual unhappy voter wants to keep their hands clean and not vote, they would each like the other 9,999 unhappy voters to step up and swing the outcome in favor of their preferred candidate.
Parents teach the Golden Rule to kids – do unto others as you would have them do unto you – and most people do actually believe in it and try to act accordingly. In this case, following the Golden Rule means that if you’re an unhappy voter and would like other unhappy voters to hold their noses and vote for the major candidate they least dislike, you should be willing to do the same thing yourself.
But not all unhappy voters think this way. Some are led astray by their intuition and choose to protest-vote even when their own values would indicate they shouldn’t.
Many Americans are not thrilled with either of the two major-party candidates for president. As of Oct. 4, 2024, polls showed that 46.5% had an unfavorable opinion of Kamala Harris and 52.6% felt unfavorably toward Donald Trump.
Some of these unhappy voters are considering voting for a third-party candidate, or not voting at all. They may be thinking of those actions as a form of protest against the two-party system dominant in the United States, or against these two particular candidates.
For example, in a September poll 3.5% of Michigan voters said they planned to vote for a candidate other than Harris and Trump.
At first glance, these choices might seem perfectly reasonable: If you don’t like a candidate, don’t vote for that person. But my work as a scholar of cognitive biases – systematic errors people make in their thinking – makes me fear that this option does not best serve the interests of those voters.
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