For Pennsylvania residents like me, there is no escape from the record-breaking number of political attack ads disrupting our favorite shows and filling our social media feeds.
A projected US$10.7 billion is being spent nationwide – but particularly in battleground states – on political ads this election season.
For those who are feeling election fatigue and just want to stream in peace: Buckle in, because it’s about to get worse.
As of late August 2024, over $1.7 billion in political ads had been reserved nationwide to run between Labor Day and Election Day. Over $400 million of that is just for presidential election ads in seven key battleground states.
With Pennsylvania widely considered the most decisive state in the 2024 presidential election, it may be no surprise that the Keystone State has the most presidential ad reservations, totaling $137 million.
As a political communication expert and professor of media and social influence who lives in Philadelphia, I am often asked: “Why are there so many political ads, why are they so negative, and more importantly, how do we make it stop?”
I’ll answer the first two below. For the last, the truth is we don’t.
For Pennsylvania residents like me, there is no escape from the record-breaking number of political attack ads disrupting our favorite shows and filling our social media feeds.
A projected US$10.7 billion is being spent nationwide – but particularly in battleground states – on political ads this election season.
For those who are feeling election fatigue and just want to stream in peace: Buckle in, because it’s about to get worse.
As of late August 2024, over $1.7 billion in political ads had been reserved nationwide to run between Labor Day and Election Day. Over $400 million of that is just for presidential election ads in seven key battleground states.
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