Facing an uproar over use of a private fund to cover expenses, vice presidential candidate Sen. Richard Nixon invoked the family dog, Checkers, to salvage his political career in 1952.
While people now reflect on how or whether Nixon’s sweaty, haggard appearance during the debate cost him the election, the view in 1960 was that the debate was a draw.
Imprecision in election polling has long been recognized. But advance polls are still useful in recognizing trends in voter preferences, and candidates’ weak points.
The New York Times, dismayed by wayward polls in the 1952 presidential race, sent teams of reporters across the country to assess public opinion in the 1956 campaign. Its effort was no rousing success.
Polls help set the public’s expectations in a presidential race. In 2020, presidential polls overall were the worst in 40 years. No misfire was more striking than CNN’s. Will CNN do better in 2024?
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