Reputation and crisis strategist explains why Sydney Sweeney's ad for American Eagle was meant to spark controversy and was a success for both the model and the brand.
American Eagle's ad campaign featuring actress Sydney Sweeney has generated plenty of buzz and controversy for its tagline "Sydney Sweeney has great jeans," which sparked a debate about race, Western beauty standards, and the backlash to “woke” American politics and culture. CNN's Elizabeth Wagmeister reports.
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