Today: October 04, 2024
Today: October 04, 2024

Latest From Ann Kronrod, Associate Professor of Marketing, Entrepreneurship and Innovation, UMass Lowell

Technology

As Yelp turns 20, online reviews continue to confound and confuse shoppers

No one wants to spend their hard-earned money on a dud product, so we’ll seek advice from strangers. Online reviews can help – but often lead us down the wrong path.

As Yelp turns 20, online reviews continue to confound and confuse shoppers
Technology

As Yelp turns 20, online reviews continue to confound and confuse shoppers

No one wants to spend their hard-earned money on a dud product, so we’ll seek advice from strangers. Online reviews can help – but often lead us down the wrong path.

As Yelp turns 20, online reviews continue to confound and confuse shoppers

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