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LONDON (Reuters) - Absolut Vodka and lemonade drinkers will soon be able to sip their preferred cocktail from a can, after drinks makers Pernod Ricard and Coca-Cola agreed to a pre-mixed version made from the spirit combined with Sprite.
France's Pernod and Coke said on Monday the Absolut & Sprite canned cocktail will be launched in select European markets, including Britain, the Netherlands and Spain, from early 2024.
The cans will feature two of the world's most recognisable trade marks, the companies said.
Soft drinks makers like Coke, which launched a partnership with Jack Daniels whiskey last year, have been pushing further into alcohol, often via such partnerships, amid the growing popularity of pre-mixed cocktails in a number of key markets.
Spirits makers, meanwhile, are also looking to cash in on a category whose value is expected to grow by $11.6 billion between 2022 and 2026, according to estimates made last year by industry tracker IWSR.
(Reporting by Emma Rumney)
